CLCWeb: Comparative Literature
and Culture: A WWWeb Journal ISSN 1481-4374
CLCWeb Library of Research and Information ...
CLCWeb
Contents 1.2 (June 1999)
<http://clcwebjournal.lib.purdue.edu/clcweb99-2/ravenwood99.html> ©
Purdue University Press
Emily RAVENWOOD
Author's profile: Emily Ravenwood works in critical theory,
American Literature, and popular culture, and focuses on the interpenetration
and exchange of high and low culture. Currently, she is a Ph.D. candidate in
the Department of English at Ohio State University.
The Innocence of Children: Effects of Vulgarity in South
Park
1. One of the most interesting terms deployed in conjunction
with art as a cultural phenomenon is "vulgar." Why, for instance is J.D. Salinger's Catcher in the Rye labeled vulgar and banned on the one hand, while being
lauded and taught as a classic on the other (see Speer, <http://www.fortunecity.com/victorian/abbey/448/censorship.html>?
Why does William Frost, defending the poetry of Jonathan Swift, feel called
upon to specifically address the "judgments [of Samuel Johnson], for example
that the pastoral mode is 'easy, vulgar, and therefore disgusting,' judgments
which may partake of what our age is likely to label 'the affective fallacy'"
(684), when Frost's article deals with the criticisms of F.R. Leavis, not Johnson?
Why does this term crop up at all in such instances: when we start to delineate
what is high art, worthy of acclaim, and what is low art, worthy of dismissal?
Robert Mapplethorpe, for example, is labeled as vulgar by those who wish to
exclude his subject matter from the realm of "real" art. His defenders, on the
other hand, reject the term vulgar and insist that he is, rather, brutally honest
and clear-sighted. A review of Ronald Collins and David Skover's The Death
of Discourse points up such a disagreement. "Collins and Skover argue that
a steady diet of degrading, trivial, vulgar, demeaning, ugly, stupid, and vile
speech tends to inscribe the very same qualities in viewers and listeners. ...
One response to Collins and Skover is to argue that junk speech is not as vile,
stupid, or trivial as they contend. Cass Sunstein comes close to taking this
position when he asserts that 'Mapplethorpe's work is part of democratic deliberation'"
(Schlag <http://stripe.colorado.edu/~schlag/junk_speech.html>.
In the following article, I will examine why defenders of certain artists and
art forms reject the term vulgar so consistently, and whether they are wise
to do so.
2. Any comparison of the categories "high" and "low" reveals
a great confusion of boundaries. How shall we define these terms? Does high
equal rarefied? Does low equal popular? If so, then we must consign the likes
of Shakespeare, Dickens, or the Brontë sisters to the realm of low art.
But if popularity has no bearing on the high/low distinction, where have we
come by the myth of the misunderstood genius that has raised Melville to such
great heights in the canon? Clearly there is some artistic cachet attached to
unpopularity. So, on the one hand we have art which is high because of its popularity,
that is, its cogency to the concerns of its day, and on the other hand art which
is also high because the audience of its day apparently failed to find it cogent.
What, then, is the thing called popularity? I wish to argue that vulgarity
defines this curiously contradictory element of the relation between high and
low. For the sake of argument, let us employ the American Heritage Dictionary definition of vulgar as "of or associated with the great masses of people as
distinguished from the educated or cultivated classes; common ... Spoken by,
or expressed in language spoken by, the common people; vernacular ... Deficient
in taste, delicacy, or refinement ... Ill-bred; boorish; crude ... Obscene or
indecent; offensive; coarse or bawdy" (1438). At first sight, the definition
itself explains why artists and their defenders wish to avoid this term. Art,
to many, is cultivated and refined by nature, and therefore separate from the
great masses. As Stuart Hall says, of the above mentioned and related term,
popular, "the term 'popular' has very complex relations to the term 'class.'
We know this, but are often at pains to forget it. We speak of particular forms
of working-class culture; but we use the more inclusive term 'popular culture'
to refer to the general field of inquiry" (1994, 465). Vulgarity too has distinct
class overtones. Even those who acknowledge the use of shock-value in bringing
an audience to appreciate a new thought or emotion, probably would not wish
to align themselves with the great masses of the common people who are not cultivated,
refined and upper-class. In the US, for example, in the 1950s to most recent
times, artists who did such have often been accused of being "commie-pinko" propagandists. Leaving aside, once again, the question of political views in
the US and the place of academics and artists in capitalist versus socialist
agendas, I will focus on the implications of vulgarity for those artists who
do seek to make use of the indecent and offensive part of its definition.
3. One implication that immediately leaps to mind is that
those artists -- although they may not wish to align themselves with the class
interests of the masses -- nevertheless make use of the conventions of the common
people. In many cases, they do so with the avowed purpose of mocking or undermining
what they see as pretensions to respectability. Consider, for instance, the
more offensive, coarse, and bawdy variety of rap music. Rap musicians wish to
point out, one way or another, a facet of reality which many middle-class people,
both Black and White, do not wish to acknowledge. Mikhail Bakhtin, similar to
the approach of Hall later, is well aware of class and its implications for
and in art, states the assumption underlying this activity succinctly: "The
unity, or more precisely this single-imaged quality, of ennobled language is
not sufficient unto itself: it is polemical and abstract. At its heart lies
a certain pose of respectability, which it consistently assumes in all
situations, vis-à-vis low reality. But this respectable pose, for all
its unity and self-consistency, is purchased at the price of polemical abstraction
and is therefore inert and moribund" (385). Bakhtin defines ennobled language
in contrast to "vulgar, nonliterary discourse" which deals far more concretely
with specific, practical contexts. Vulgarity, then, in today's art, may often
seek to remind the audience of a concrete, contentious reality that high art
must, necessarily, make abstract in order to achieve striking artistic unity.
And today, a postmodern view of reality as a multiple, contingent, and ambiguous
category is probably a useful thing to keep in mind. The reality that vulgarity
seeks to reinforce will still constantly slip beyond the scope of the artist
in question. Here, I would like to focus on that action.
4. Some artists, of course, take this function further than
others. Clearly, Bakhtin focuses on Rabelais, for instance, precisely because
Rabelais's work employs vulgar parody. Bakhtin contends that parody functions
to draw the audience beyond the obvious by its very structure: "there is a continual
passing beyond the boundaries of the given, sealed off verbal whole (one cannot
understand parody without reference to the parodied material, that is, without
exceeding the boundaries of the given context)" (237). Necessarily, then, parody
puts the reader/audience in the position of contemplating more than the appearance
that is immediately present and available. The reader/audience does not even
need to be consciously aware of this structural function for it to have such
an effect. Theoretically, then, parody is the form truest to the post-modern
view of reality. In the case of Rabelais, by combining parody with vulgarity,
Rabelais achieves an even more in-depth critique of the abstractions implicit
in the ennobled word. In fact, in any word at all, as Bakhtin suggests: "In
Rabelais ... parodic attitude toward almost all forms of ideological discourse
-- philosophical, moral, scholarly, rhetorical, poetic and in particular the
pathos-charged forms of discourse (in Rabelais, pathos almost always is equivalent
to lie) -- was intensified to the point where it became a parody of the very
act of conceptualizing anything in language" (309). Eventually, even the necessary
abstractions of basic linguistic forms come under attack. Post-structuralist
critics would, no doubt, approve of such parody. To achieve the desired effect,
Rabelais employs some extremely crude imagery; one passage in particular leaps
to mind, involving one of his characters urinating on some priests as they expound.
Rabelais, in Bakhtin's estimation, succeeds in using parodic vulgarity to point
out realities that are in some degree disguised even by attempts at communication:
"Truth is restored by reducing the lie to an absurdity, but truth itself does
not seek words; she is afraid to entangle herself in the word, to soil herself
in verbal pathos" (309).
5. Not all artists, of course, carry this endeavor to the
same extent as Rabelais, nor in the same fashion. Bakhtin asserts that "the
extraordinary force of laughter in Rabelais, its radicalism, is explained predominantly
by its deep-rooted folkloric base, by its link with the elements of the ancient
complex -- with death, the birth of new life, fertility and growth" (237). I
suspect that Bakhtin would consider today many of our current artists out of
balance. Many deal with death and fertility, but few with growth. Birth is more
commonly dealt with in terms of unwanted pregnancy, and sexuality is frequently
divorced from reproduction altogether. Not all these developments are unilaterally
negative; to the contrary, many are quite necessary if the art in question is
to depict any of the reality we have created today. But we must acknowledge
that the laughter invoked by current artists of vulgarity draws its power from
slightly different sources than Bakhtin attributes to Rabelais. In addition,
there are other aspects of the "link" with folk tradition which critics must
examine. The dynamic of cultural traditions abstracted from their contexts takes
part, as Hall notes, in "the circuits of power and capital. It is the space
of homogenization where stereotyping and the formulaic mercilessly process the
material and experiences it draws into its web, where control over narratives
and representations passes into the hands of the established cultural bureaucracies,
sometimes without even a murmur. It is rooted in popular experience and available
for expropriation at one and the same time" (1993, 26). The double exchange
of that rooting and expropriation can provide some rather curious art. Televised
media, especially, have strong connections to power and capital; ratings drive
the appearance and continued airing of one show over another. The functions
of this particular facet of popularity contribute to an interesting juncture
between artistic and commercial agendas. By combining Hall's and Bakhtin's critical
standpoints we can acquire good leverage to examine this juncture.
6. One current artistic creation that makes extensive use
of vulgar parody somewhat similar to Rabelais', and has, apparently by that
token, won record-breaking ratings for its network is the television show South
Park. This show targets, in both senses of the word, the young, privileged,
white male audience. It abounds in parody; the four children who are focal characters
swear constantly and inventively, in parody of the way any eight-year-old will
take delight in using "forbidden" words. My own favorite is "You vas deferens."
Their school teacher is an excellent parody of the ineffectual teacher, a failure
who teaches because he would be unable to perform in another profession. The
cook at their school parodies the "earthy" Black man, and the mayor parodies
the "career woman" who has succeeded more by manipulation than by skill. Less
general, more arcane parodies in the show refer largely to popular figures in
the entertainment industry and specific movies, TV shows, and popular songs.
So much so that some articles about the show, such as Dave Wild's piece in Rolling
Stone 780, have resorted to offering guides to these referents. All of these
parodies are extreme, sufficiently so that they amount to parodies of stereotypes.
They are also remarkably vulgar. One of the children, for instance, Stan, vomits
as a display of affection (No. 111, "Tom's Rhinoplasty"). Cook is obsessed with
"making sweet love" to something nearly every episode. On one memorable
occasion, he helps the children induce a pig to mate with an elephant in order
to breed pet-sized elephants. His comment, upon witnessing their success, is: "Now I know how all those white women felt" (No. 105, "A Pig Makes Love to an
Elephant"). Mr. Garrison, the teacher, comes under fire in the same episode,
as well: when the pig gives birth, the progeny bore a remarkable resemblance
to him.
7. Early articles about the show, published just before its
release, make explicit notice of the gross-me-out factor. Joanne Ostrow, for
instance, characterizes the show as an "offensive ... preposterous ... crude
... raucous ... raunchy" show that "happens to be very funny" (E01). Rick Marin
gave a somewhat less cheery advance notice of the show in which terms like "edgy,"
"demented," "twisted," and "dark" were prominent (69). He, too, noted the crudity
and raunchy humor of the show. Later articles, with more material to draw on,
point out that the transgressive humor in the show constitutes its attraction,
and add that this transgressiveness carries a political message of opposition
to bigotry and hypocrisy (Stenz <http://www.metroactive.com/papers/metro/01.22.98/southpark-9803.html>).
Both Ostrow and Marin, though, pointed out the fact that the network intended
the show as adult-only viewing, Marin emphasizing the late time-slot intended
to put the show after bedtime for minors. Comedy Central has stuck by this claim,
even to the point of refusing to contract South Park toys (see Baddenhoop).
The "not for kids" argument is an ironically entertaining parallel of the view
that high art is something with a limited appeal, something that is for mature
tastes. Certainly, part of the laughter South Park invokes is mixed with
disgust. Interestingly, critics of the show do not generally go beyond this.
But, like Rabelais' wildly overblown tales of digestion, defecation, and copulation,
the very vulgarity critics point to in order to denounce the show, especially
in relation to young viewers, serves a purpose. Because it is so overwhelming,
those few characters who are not parodies stand out in high relief. The issues
those characters represent are assured of the audience's sympathies because
there is, literally, nowhere else for those sympathies to alight. Some examples
of this dynamic can be found in the characters of Big Gay Al and Ms. Owens.
8. Big Gay Al and Ms. Owens appear in separate episodes. Big
Gay Al (Fairy at Large) is the character who takes in the boy Stan's dog, Sparky,
after the dog comes out and discovers that his owner is appalled at having a
gay dog. Big Gay Al and Big Gay Al's Big Gay Animal Sanctuary are certainly
satires; although Al does not lisp, he does lilt, and his animals make up for
his lack of outward foppishness with a vengeance (No. 104, "Big Gay Al's Big
Gay Boat Ride"). He is, however, the only character in that episode to display
a vestige of a clue. When Stan finds Sparky happily discoing and suggests that
he come home with Stan so that they can "cure" him, Al takes it upon himself
to lead Stan on an eye-opening tour of the reasons why his dog has chosen the
path he has. This little riverboat tour through dioramas of homosexuality in
nature, oppression by the religious right and, finally, a valley full of gay
men cheerily singing about how delighted they are to be gay, is, admittedly,
more than a bit nauseating in its simple-minded representations. But I would
suggest that it is not homosexuality that is mocked with this passage but rather
Stan's lack of perception that needs a complex world reduced to paper cut-outs
and words of one syllable in order to comprehend it. Most tellingly, Big Gay
Al does not remain in South Park to become a stock parody; with his purpose
achieved, and his animals restored to their now-sensitive owners, he packs himself
into his suitcase and vanishes over the mountains. This very restraint of deployment
makes his character far more powerful than the overblown central characters.
9. Although it may seem an odd comparison at first glance,
this pattern is reminiscent of the way both Swift and Pope position the narrators
of their more scatological works. The narrator of Swift's Travels, in
particular, gains what credibility he has through proximity to the more exaggerated
parodies surrounding him. I would suggest that the writers of South Park participate in this particular tradition, consciously or subconsciously. The
pattern itself, however, seems very deliberate, and serves to further blur the
categorization of this show as low art. The same pattern occurs with Ms. Owens,
the substitute teacher. She, in even greater contrast to most of the characters,
is nearly a real person. She is dedicated to the profession of teaching, with
only a little syrupy exaggeration, and is not too put out by the boys' adoration
or the vociferous hatred of Stan's romantic interest, Wendy. When Chef bursts
into the classroom to serenade her in an effort to secure a dinner date she
largely ignores him, finally accepting in order to get him out and let her "get
on with [her] job" (No. 11, "Tom's Rhinoplasty"). We find out one reason for
this indifference, when the boys ask if Chef succeeded in making sweet love
with her; he tells them that she is lesbian. Of course, the boys have no idea
what he means, which leads to some entertaining efforts on their part to become
lesbians themselves -- licking carpets, listening to marathon sessions of the
Indigo Girls, and the like. Ms. Owens deals calmly and patiently with everything
from teaching remedial spelling to explaining to Stan why she is not interested.
Meanwhile, however, Wendy, who also does not understand that Ms. Owens would
have no interest in Stan even if he was not in third grade, goes completely
around the bend and hires some Middle-Eastern goons to grab Ms. Owens for spurious
"crimes against the state," load her into a rocket and shoot her into the sun.
Wendy's last line of the episode, as her eyes become large and ringed, is "I
warned her. Don't f(bleep)k with Wendy Testaburger!" completely oblivious to
the fact that Ms. Owens never did (No. 111, "Tom's Rhinoplasty"). The audience's
sympathies are drawn firmly to the martyred and understated Ms. Owens, not the
obsessive and extreme Wendy. The moral of the story? Heterosexuals are psychotic.
10. This sort of effect can also be achieved without an explicit
protagonist. The 1997 Thanksgiving episode, for instance, sets forth Kenny's
family as genuine characters who draw audience sympathy, despite the fact that
they are far from uniformly admirable. Kenny's father is known as the town drunkard,
and is clearly portrayed as a ne'er-do-well complete with scruffy clothing and
shabby baseball cap. The extremes of satire in this episode appear toward the
end. In the interests of riveting public attention, the tactless mayor decides
that the results of the season's charitable food drive will be distributed as
a public event. Her starting call to the gathered townspeople on this occasion
is "OK people, lets give food to the poor!" The food has been placed in a large
tumbling machine. Kenny, as the representative of the poorest family in town,
is closed in with the cans of food. Whatever he manages to secure in the process
of tumbling will go to his family. The message of desperation that drives this
display of humiliating spectacle is reinforced by a clip of Kenny's mother,
appropriately drawn, haggard and bony, calling to her son to try and grab as
much food as possible. The satire comes full circle when Kenny emerges from
the tumbler having secured one can of beans (No. 109, "Starvin' Marvin"). The
extremity of this satire both reinforces and defuses audience reaction. On the
one hand, the exaggeration does have very clear connections to the condescension
and hypocrisy of many such food drives, which assuage the guilt of the better
off while doing next to nothing to remedy the actual conditions of the destitute.
On the other, the larger than life burlesque quality of the mockery distances
that realization and allows the audience to pass it off as just a joke.
11. Shortly after, Kenny is killed, as usual, this time by
marauding mutant killer turkeys let loose by the mad geneticist down the road.
This is followed by a scene of his family's Thanksgiving dinner. His father
says grace over the solitary can of beans, thanking God for bringing them at
least that much food, despite the fact that God apparently felt it necessary
to remove Kenny from the family's bosom. This scene is without exaggeration,
beyond that of the circumstances surrounding Kenny's death. In comparison to
the burlesque of the food give-away it is starkly underplayed. Again, though,
the scene ends in a counter-influence that defuses the far from comic undertones.
At the end of grace, Kenny's mother asks if they have a can-opener. There is
a pause while the family, and the audience, take in the fact that they do not,
and the father concludes his Thanksgiving prayers to God with "God damn it"
(No. 109, "Starvin' Marvin"). Again, the action retreats from the unalloyed
moral, again it offers the audience distance from the genuine plight of the
family's poverty. It is worth noting that the show does not play for personal
sympathy on this family's behalf. No attempt is made to conceal the fact that
the father's alcoholism is largely to blame. Neither is any attempt made to
conceal the utter lack of help forthcoming from the rest of the town. The audience
is left suspended in vague discomfort, unable to draw a black and white moral;
this function contributes greatly to the effectiveness of this episode's effort
to align general sympathy and identification with Kenny's family.
12. Even this degree of identification, however, is not necessary
to the show's more subversive intent. One episode, focusing on guns, succeeds
in mocking both conservative and liberal views without providing any character
that the audience can clearly identify with. This episode revolves around a
hunting trip that Stan and the other boys take with Stan's uncle Jimbo and his
uncle's mechanically re-built veteran friend, Ned. Cartman, quite in character,
professes delight over the array of firepower on the trip but cannot handle
any of it with anything resembling competence. Kyle is interested but not an
especially good shot. Stan, however, cannot bring himself to shoot the animals,
despite Kyle and Cartman's urging and his uncle's expectations. Consequently,
his uncle abandons him in favor of Kenny who is a phenomenal sharp shooter and
cheerfully targets anything, including fish. Of course, Stan's uncle shoots
anything that moves, including endangered and protected species; each of the
latter kills is prefaced with a shout of "It's coming right for us!" so as to
justify the shooting as self protection (No. 103, "Volcano"). Needless to say,
none of the animals in question are charging the party. The first thing that
is ridiculed, then, is the gun-toting macho that has to prove himself by killing.
The contempt of Stan's uncle when Stan refuses to shoot a rabbit is sufficient
exaggeration, however, to keep conservatives watching the show and waiting for
the next move. After all, they would never act in such an overblown fashion
(pun intended).
13. The next move involves a monster reputed to live on the
mountain, called Scuzzlebutt. This monster, at first merely a figment of Cartman's
imagination, is typically ridiculous, but turns out not only to exist but to
be altruistic. When the mountain erupts and the hunting party is trapped on
the wrong side of the channel dug by the townspeople to divert the lava away
from South Park, Scuzzlebutt ferries the whole lot to safety in one of the baskets
he has woven (No. 103, "Volcano"). His encounter with the townspeople, subsequent
to saving the hunting party, is terribly stereotypical. At first everyone runs
in fear, but Scuzzlebutt defuses hostility with the universal language of friendship
by presenting the mayor with a flower. The mayor begins a speech about how the
town must accept and value the friendship of the poor misunderstood creature
who wants only to live in peace with his neighbors. In the midst of this speech,
however, Stan violently interrupts by blowing Scuzzlebutt's brains out. When
the mayor and his uncle remonstrate with him, he protests that he thought his
uncle wanted him to kill things, that he only wanted his uncle's approval, like
Kenny had. This leads to some hemming and hawing, and finally the adults tell
Stan that it is all right to shoot some things and not all right to shoot others.
This sounds fairly reasonable until one recalls that some of the things it was
all right to kill were a rabbit and a bear, both minding their own business.
Considering this, it is hard to dispute with Stan's conclusion: "Adults are
weird" (No. 103, "Volcano"). This section of the show turns its mockery on the
liberal notion that while people have a right to their own opinions and own
guns, we have to draw a line somewhere. Stan's confusion highlights the question
of where, exactly, that line is getting drawn. His incomprehension indicates
a distinct lack of consistency in the rules involved in drawing the line. In
Bakhtinian terms, Stan is the fool of this episode: "opposed to greedy falsehood
and hypocrisy we have the fool's unselfish simplicity and his healthy failure
to understand" (162). This is not, of course, to say that Stan always occupies
this role or that the audience necessarily identifies with him. As Bakhtin points
out, we frequently do not. But in this instance, the audience sees the weakness
of both sides of the guns-and-violence debate through Stan's childishly literal
interpretation of hypocritically contradictory behavior models. Melinda Hsu
also notes this consistent trend in South Park, that "the slyly self-deprecating
and the outrageously un-p.c. humor in South Park acknowledges but also deconstructs
homophobia, class bigotry, racism, etc." (see Hsu).
14. Against this backdrop of vulgarity, characters who are
at all genuine stand out very strongly. Although I hesitate to make the claim
of artistic deliberation on the part of the writers that Bakhtin makes for Rabelais,
the contrast between the brutal parodies and the genuine sympathetic portrayals
is still very powerful. Clearly, the authors of the show, Trey Parker and Matt
Stone have some grasp of the dynamic in question. Parker is quoted in Rolling
Stone, pointing out that "there's this whole thing out there about how kids
are so innocent and pure. That's bullshit, man. Kids are malicious little fuckers.
They totally jump on any bandwagon and rip on the weak guy at any chance. They
say whatever bad word they can think of" (qtd. in Wild 36). By portraying the South Park kids as such extremely "malicious little fuckers" while at
the same time giving them a bit more in the way of awareness and observance
than the adults, Parker and Stone set up the other, adult, characters for the
kind of extreme parodies noted above. The children also serve as the frequent
pivot point for more sympathetic portrayals. Stone is later quoted, regarding
the Big Gay Al episode, noting that "if you had what we did on any other show,
you would have gay groups jumping down your throat, but we did it in such a
way that it also had amazing heart" (qtd. in Wild 36). We might characterize
the quality in question less as "heart" then as a calculated lessening of the
usually overblown stereotyping common to the core characters. Deliberately or
not, the writers of South Park push their audience to acknowledge the
false abstraction of all lesser varieties of the stereotypes they parody, as
well as these extreme versions. The laughter, in this case, is something of
a blind, as well as a means of deflating pretentious poses, in that while the
audience laughs at the characters' naïve or disgusting antics, they may
not notice the direction their sympathies are channeled in.
15. This show is not directed toward the common people, in
the sense of the great masses. Both the writers and the critics know very well
the value of being outsiders and of participating in the high art myth of the
misunderstood genius. When Bill Carter characterizes the show as "hilarious,
original and the most irreverent half-hour on television" (D11), one suspects
that the last adjective in the string strongly preconditions the first two.
Eric Henry, a member of Logotel, the company licensed to make South Park T-shirts, says bluntly, "once the T-shirts hit the Wal-Mart in Des Moines, we're
finished" (qtd. in Munk, 66). Standard Times author(s) comment that Parker
and Stone have drawn strong criticism without suffering, professionally, in
the least (see Anonymous).
All of these people recognize, though probably not in critical terms, the irony
of the show's position. The show has drawn on common issues and lives, expropriated
them in the fashion Stuart Hall traces out, to give itself the edge of the hip
and cool among the privileged and moneyed members of North American culture.
But if the show itself ever becomes common, returns to its roots as it were,
all its outsider value will evaporate. And so will its concomitant rating value.
Interestingly enough, the writers themselves seem to aim for a more artistic
than monetary goal. Stone is quoted in Rolling Stone, stating "we would
view success as finally getting to the point where we get canceled because no
one gets it" (qtd. in Wild 61). He obviously understands the connection between
popularity and class, the agreement between the incomprehensible, the avant-garde,
and high art. And although artistic aims and commercial aims are allegedly opposed,
both agendas for this show rely on the same dynamic of the popular outsider.
16. The progression of this phenomenon is stunningly ironic
in itself. Expropriation of the common into a divorced context, especially one
which violates respectable standards, gives the endeavor the outsider's glamour.
This attracts would-be outsiders, largely privileged teens and young adults,
in droves, making the said endeavor immensely popular and profitable. But as
this popular reaction continues, the show is drawn back inside mass culture,
stripping it of "artistic" merit and eventually, if the process goes on long
enough, of its popularity as well, precisely because of its popularity with
what would then be the stodgy grown-ups. Note that this path from high art to
low revolves around the yearning of privileged persons to partake, themselves,
in the lonely genius myth; those who define popularity desire strongly the glamour
of unpopularity. Vulgarity, that which transgresses their own class mores, marks
the object of their desire. This is what defines the contradiction of popularity
in high and low art I propose in my introduction. In light of this, then, it
is entertaining that the show has become popular with an astoundingly
broad cross-section of the common people, the great masses and children. Articles
appearing in November 1997, shortly after the show debuted, note that it has
achieved a strong following, not merely among the twenty-somethings it was originally
directed at, but also among a far younger audience. For example, Nina Munk opens
her review with the statement, "if you don't know who Kenny is, well, then you're
probably over 35" (66). Carter is more precise. Although the audience is "heaviest
on college campuses and ... the median age of South Park viewers [is]
25.... South Park has also growing appeal among teen-agers and pre-teens,
a fact that the Comedy Central executives seem less eager to acknowledge" (D11).
17. Given the frequent labeling of the show as "juvenile"
and "sophomoric" this should, perhaps, come as less of a surprise than it appears
to have been. On the other hand, Chris Norris' article on South Park,
appearing in Spin, claims bluntly that the show's main audience is "snickering
white pubescents" (66). Norris criticizes the pat and cliché nature of South Park's satire, feeling that both The Simpsons and King
of the Hill "undertake a broader critique of suburbia, mass media, family
life, and beer-swilling fat guys than does South Park. South Park's more
about puking and aliens and stuff" (68). Leaving aside whether or not one agrees
with that, Norris also brings up a cogent counter-point: "the central irony
is that, for all its absurdity, South Park is probably truer to the kid
experience than any other program on TV. It has the familiar sadism, the shameless
greed, and the exuberant curiosity -- in spades. Perversely, South Park may be one of the realest social worlds on TV" (68). And so the debate runs
on, with parents
and schools systems
demanding that the television network withdraw the show and Comedy Central insisting
that it is the parents who should monitor their children's viewing (see Wong).
18. Ironically, indeed, then, this show which has appropriated
common experience to render as stereotype, which hopes to avoid any return to
the common masses, does return quite explicitly to that most common of masses,
children, who do not care in the least whether or not they can understand everything.
Given that this artistic specimen is thus directed, in some way, toward the
common people, as well as drawing on them as source material, it certainly merits
the term vulgar. But I do not count that term as merely a contemptuous dismissal,
relegating the show forever to the realm of low art. Indeed, considering what
I suggested above about the function of vulgarity in creating both high and
low art, such a label is anything but a dismissal. The writers admit that they
draw inspiration for their artistic vulgarity directly from their own memories
of childhood; as long as this is true, a viewership of children who have never
heard the term avant-garde and consider the disjointed plot a good picture of
their reality will continue to drive up the ratings value of this show. We might
say that, in some way, its vulgarity and the sources of that vulgarity subvert
even the show's and writers' own ends of achieving high art.
Works Cited
Anonymous. "NewStandard." Standard Times (3 September 1998): inactive link <http://www.s-t.com/daily/03-09-98/zzzwnppl.html>.
Baddenhoop, Jay. "South Park News." SF-News (30 June 1998): inactive link <http://www.tao.ca/~dave/sf-news/jul98/msg00002.html>
Bakhtin, Mikhail M. The Dialogic Imagination: Four Essays by M.M. Bakhtin.
Ed. Michael Holquist. Austin: U of Texas P, 1981.
Carter, Bill. "Comedy Central Makes the Most of an Irreverent, and Profitable,
New Cartoon Hit." New York Times (Late New York Edition) (10 November
1997): D11.
Frost, William. "The Irony of Swift and Gibbon." The Writings of Jonathan
Swift. Ed. Robert A. Greenberg and William B. Piper. New York: Norton, 1973.
684-88.
Hall, Stuart. "Notes on Deconstructing 'the Popular'." Cultural Theory and
Popular Culture: A Reader. Ed. John Storey. New York: Harvester Wheatsheaf,
1994. 455-66.
Hall, Stuart. "What is This 'Black' in Black Popular Culture?" Social Justice
1-2 (1993): 104-14.
Hsu, Melinda R. "Complicity and Distance: Postmodernity in South Park" (1999): inactive link <http://www.ucr.edu/classes/fvc/fvc275/Servroot/Southpark/sp-crit.htm>
Marin, Richard T. "South Park." Newsweek 130 (21 July 1997): 69.
Munk, Nina. "'Oh, my God! They Killed Kenny!': Comedy Central's South Park." Fortune 136 (24 November 1997): 66.
Norris, Chris. "Welcome to South Park, Fat-Ass." Spin 14.3 (1998): 66-8.
Ostrow, Joanne. "Weird, Funny Adult Cartoon has Colorado Roots." The Denver
Post (2nd. ed.) (15 July 1997): E01.
Schlag, Pierre. "This Could be Your Culture: Junk Speech in a Time of Decadence." (1996): <http://stripe.colorado.edu/~schlag/junk_speech.html>.
Speer, Patricia. "Censorship: A Clear and Present Danger." (1998): <http://www.fortunecity.com/victorian/abbey/448/censorship.html>.
Stenz, Zack. "Adventures in Lo-Fi." MetroActive Arts (22 January 1998): <http://www.metroactive.com/papers/metro/01.22.98/southpark-9803.html>.
Wild, Dave. "South Park." Rolling Stone 780 (19 February 1998):
32-37, 61.
Wong, Stacy. "TV Show Called 'Appalling'." CT News Review (30 January 1998): inactive link <http://www.oz.net/~torgy/southpark/reviews/cnews.html>.
to top of page
CLCWeb: Comparative
Literature and Culture: A WWWeb Journal ISSN
1481-4374
CLCWeb Library of Research and Information ...
CLCWeb Contents 1.2 (June
1999)
<http://clcwebjournal.lib.purdue.edu/clcweb99-2/ravenwood99.html> ©
Purdue University Press